Whether you’re ready to hire a social media strategist, manager, or assistant, or just considering it a year from now, it is a huge decision! Not only can this person triple your leads, but they could also destroy your business… it’s a lot of pressure!
It’s important to ask all of the right questions to ensure you hire someone who is skilled, trustworthy, and a good fit for you. Here are some of the most important questions I recommend you ask a potential hire:
“How will you grow my account, and how many followers will I gain each month?”
If he/she uses any 3rd party app, bot, or icky methods to grow your account (buying followers, sending automated DMs, bot comments, etc.) it’s time to move on. These tactics are ineffective and violate Instagram’s Terms of Service. Similarly, no social media strategist should be able to guarantee X new followers per month, week, or day. The growth rate will depend on engagement, niche, starting point, and growth tactics. If someone guarantees a certain amount of growth, they are much more likely to use unethical growth tactics when they realize they won’t be meeting their goal!
“How will you be getting content for my profiles?
You may need to supply all images. He/She may be a content creator. It may be a combination of both. Either way, you need to know up front.
“How much experience do you have, and can I see some testimonials?”
Not only does my website list testimonials, but I also share before and afters of my clients’ profiles, screenshots of growth, and more. Having zero proof of skill and experience is a major red flag. Don’t forget to check Google and Facebook reviews.
“What is NOT included in your services?”
Unless you have a large budget, it’s likely that you will still need to stay on top of certain aspects of your social media. Ask about hashtags, Instagram stories, posts, engagement, responding to messages, various platforms, and everything in between.
“How long am I tied into your contract?”
I’m a firm believer that hiring help shouldn’t mean risking your livelihood. While it’s expected to need 30-60 days’ notice before terminating a contract, requiring more than 2 months notice, in my opinion, is a big risk. In fact, my first month is commitment-free for this very reason. No one can guarantee you’re going to be a perfect fit for 3+ months based on one conversation.
“How will you know how to represent my brand accurately?”
Social media management is tedious. You can’t hire someone who will use the wrong brand voice. For instance, can he/she use emojis? Curse in your comments? Make puns? Talk about struggles? I’d recommend hiring someone who spends time getting to know your brand via a call, survey, etc.
Do you have any fears when it comes to hiring someone to run your social media? Did I forget any critical questions? Let me know!
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